Your subscribers will reward you with their loyalty when your emails are well designed, and carefully crafted. Therefore, make certain the content of your emails is relevant to your customers. Following are some questions you need to ask yourself as you are creating your emails.
Primary questions:
  • What is the goal of your campaign?
  • Did you thoughtfully segment your list?
  • Does the subject line communicate something important – if you don’t read this, you’ll miss out?
  • How are you going to measure its success?
  • Do you have a strong call to action?
    Subscriber-centric questions:
  • Do I know who this email is from?
  • Did I ask for this information?
  • Does this information help me, or is it self-fulfilling for the sender?
  • Does this email cause me to look forward to reading the next email from this sender?
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