Segment your database and customize emails to each group rather than broadcasting one general email each month. It’s extra work, but it’s well worth the effort.
Keep your email content personal and well targeted to the specific groups. Accordingly you reinforce to your subscribers that you understand their individual needs and wants. They will repay you with their loyalty.
Make the most of your subject line. You are competing with every other email that crowds your subscribers’ inbox. Is it just us, or does everyone receive at least 50 to 100 emails a day?
Convey an important message that communicates that if the subscriber does not read the email, they will miss out on some great advice, something that is fun, important, or is intriguing.
Subject Line: Your Vacation Newsletter
(No urgency or benefit. This could go unread)
Subject Line: Sunday paper only $1
(Pretty good)
Subject Line: Expert sleep advice, yummy Easter recipes, free PR (Excellent. One knows that it is a newsletter, one knows what is being offered, and the offer is enticing and targeted to the recipient.)
Be truthful about the contents of the email as you don’t want to mislead or let your subscribers down.
Make the most of your “From” name. Your name should intuitively communicate exactly who the subscriber envisioned you are when they signed up for your emails. As an example, if a person signs up for an “Incredible New Sony Products” this should appear as the “From” name and not “Sony Corporation of America”
This idea isn’t new, but worth repeating until the cows come home; proof the heck out of your copy to insure you have spelled all words correctly. Common errors include there/their, add/ad, weather/whether, hear/here, an/and, etc. Nothing turns a reader off faster than poor grammar and typos.
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